Company founder Milton Afonso could ask for up to $528m for the business according to local newspaper Valor Econômico, which said Golden Cross had hired Deutsche Bank as an advisor.
It added that 91-year-old Afonso was keen to sell 100 per cent of the company, but his heirs are opposed to that plan.
The move is KKR’s first in the country since it hired former Central Bank of Brazil governor Henrique Meirelles in June as its first representative in the booming country.
Meirelles, the latest in a string of high-profile special adviser appointments by the firm, will handle its business development efforts in Brazil and Latin America.
He joined an increasingly experienced investment advisory team including former Morgan Stanley head John Mack, ex-HSBC Holdings group chairman Sir John Bond and former Caterpillar CEO James Owens.
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