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Inflexion buys UK online travel agent On The Beach for £73m

7 Oct 2013

UK mid-market buyout firm Inflexion has bought online travel agent On The Beach from fellow private equity firm Isis Equity Partners for £73m.

Senior debt facilities for the transaction were provided by Lloyds.

The company operates a single online brand, focusing on short-haul packaged beach holidays. Online bookings now account for around 45 per cent of the total packaged beach holiday market in the UK, and this segment is set to grow at around ten per cent per annum over the coming years.

Simon Turner, managing partner at Inflexion, said, “On The Beach has grown rapidly over the last few years, taking market share from traditional, high street travel agents. The company has an exceptional management team which has developed a sophisticated and well-invested technology platform.

“Following our investment, we’ll support them to further grow the business in the UK, explore opportunities for international expansion and, with the help of our digital director, ensure the business is digitally optimised.”

Last month Inflexion hired former 3i managing partner David Whileman, signalling an increased focus on investing in minority situations in UK private equity, the firm said.

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