The 20-year-old company claims to reach more than six million people every day through advertising offerings on urban furniture, digital outdoor displays and indoor networks across 18 cities.
HIG Brasil head Fernando Marques Oliveira said, “Eletromidia is a unique asset with a spectacular team and growth prospects.
“We are excited to support management in Eletromidia’s next expansion phase, developing new advertising solutions and positively impacting the entire industry.”
The 28-year-old company provides human resources software for more than 400 businesses across Brazil, it said in a statement.
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