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Grovepoint buys majority stake in sports nutrition company Grenade

24 Feb 2014

grenadeUK investment firm Grovepoint Capital has bought a majority stake in sports nutrition business Grenade UK.

The company develops and markets a range of products to assist weight loss and weight gain, maximise workout effectiveness and aid exercise recovery. Its products include Grenade Thermo Detonator, Grenade Black Ops, 50-Calibre, Ration Pack and Grenade Reload.

Grenade’s products are currently available in 100 countries via retailers including Walmart, Tesco, GNC, Holland & Barrett and Bodybuilding.com.

Grovepoint noted that the global sport nutrition market is currently worth around $7.5bn and is seeking double-digit growth annually.

Grovepoint managing partner Brad Fried said, “Wellness and fitness products are experiencing rapid growth and there are big opportunities for brands able to establish a loyal following.

“Grenade is an upstart brand in a sea of ‘me-too’ products and has the potential to be a business of significant scale. We are privileged to be teaming up with Jules and Alan to take the business to the next level.”

Grovepoint’s other portfolio companies include Israeli biotechnology developer Algatechnologies, which received an investment from the firm last year.

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