Emergence Capital, Foundation Capital and Rembrandt Venture Partners also took part in the round having previously provided capital to the company.
InsideView said its data and connections platform was currently used by almost 13,000 companies and more than 350,000 marketing, account management and sales professionals.
Split Rock managing director Jim Simons said, “We are pleased to welcome InsideView to the Split Rock portfolio of innovative B2B cloud companies.
“InsideView has demonstrated a unique understanding of the marketing and sales process and how CRM can be improved to support it.
“The rapid growth of its customer base indicates a tremendous appetite for InsideView solutions, and our due diligence conversations with InsideView customers revealed a clear impact on revenue and productivity, to a degree we rarely, if ever, see.”
In April fellow US CRM platform Booker secured $27.5m in Series B financing led by Bain Capital Ventures.
Booker’s Series A investors, Revolution Ventures, Grotech Ventures, TDF Ventures, and Vital Financial, also participated in the financing round.
Booker, formerly GramercyOne, said it would use the funding to “aggressively” scale its product and sales teams.
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