Both parties are expected to table bids for the assets by the end of Friday according to Reuters, which said owners KKR and Permira were seeking about €1.3bn.
That kind of figure was enough to scare off fellow buyout house BC Partners earlier this month, while interested party Nordic Capital is unlikely to make a bid since its media group partner Bonnier pulled out, Reuters said.
Nordic private equity firm EQT was also an interested party, but it is now thought to have withdrawn from the bidding.
ProSiebenSat1 tried to sell the unit last year but called a halt to the process after failing to receive acceptable bids.
The company sold its Dutch and Belgian operations to a consortium of media companies for €1.2bn last April, as part of a continued process to reduce its debt.
Prosieben’s Nordic arm had revenues of €476m last year out of a group total of €2.97bn
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