LDC, the captive private equity arm of state-backed lender Lloyds Banking Group, has bought a stake in Blue Rubicon in a deal that values the PR consultancy at £30m.
The deal will help Blue Rubicon to finance investment in new talent, strengthen its services and expand its footprint in key international markets, the company said in a statement.
Blue Rubicon has built a diversified client base that includes food and drink companies McDonald’s and Coca-Cola, as well as internet giant Facebook.
All of Blue Rubicon’s partners and directors will remain as shareholders following the deal.
LDC investment director Waqqas Ahmad said, “Blue Rubicon is one of the UK’s most successful and creative public relations consultancies and we are delighted to partner with the agency to help it further enhance its services and capabilities, leverage its blue-chip corporate client base and expand internationally to help meet the increasingly global needs of its clients and penetrate new fast-growth markets.
“We have a strong track record in the media sector and of helping firms move into new markets, which makes us a perfect fit for Blue Rubicon and we look forward to helping its outstanding management team realise their ambitions for the agency.”
LDC’s recent investments in the media space include Boom Pictures, Ocean Outdoor, WRG Creative, and Orion Media.
The firm has invested more than £280m in 18 deals so far this year.
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