Ensighten said the funding came on the back of strong 2013 results as increasing numbers of businesses adopt tag management to analyse, execute and capitalise on data through digital marketing.
The company said it planned to use the capital to increase its global sales and marketing.
Insight co-founder and managing director Jeff Horing said, “To remain competitive and drive online conversion rates, companies need solutions to engage Web visitors in a more targeted way.
“Ensighten provides marketers with the flexibility and transparency they need to effectively manage digital marketing effectively.
“Our investment reflects our confidence in Ensighten’s leadership and our belief in the value of their Agile Marketing Platform to marketers.”
The company’s list of customers includes Capital One, Microsoft, Sony Electronics, T-Mobile, United Airlines and Wal-Mart.
Last month Insight led a weighty $42m Series C financing round for social media data business DataSift to help expand the burgeoning business.
The funding brings the total raised by DataSift to more than $70m thanks to previous backing from Scale Venture Partners, Upfront Ventures, IA Ventures, Northgate Capital, Daher Capital and Cendana Capital.
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