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General Catalyst injects $16.5m in market research group L2

12 Mar 2014

glasses-learning-education_sqVenture capital firm General Catalyst Partners has backed market research provider L2 with a $16.5m growth capital investment.

The company said the investment will help accelerate the development of its subscription business intelligence service and support its growth in Europe, Asia, and Latin and North America.

L2 was launched in 2010 and is currently tracking more than 5,000 global brands.

General Catalyst partner Paul Sagan said, “I’ve known Scott for almost two decades and have been tracking the development of L2’s influence on industry.

“Many of our portfolio companies and industry contacts referenced the value L2 delivers. L2’s formidable client base confirmed our confidence in the DIQ,’s ability to offer insight, discipline and cost-effectiveness in a notoriously opaque market.”

last month General Catalyst and Kleiner Perkins Caufield & Byers led a $20m first round of funding for cloud-based payroll services provider ZenPayroll.

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