The company is involved in research, design, assembly and distribution of its Diamond-brand water filtration systems across Malaysia, Hong Kong, Singapore, Taiwan and Southern China.
NEP said the investment would allow it to expand further into China and other ASEAN countries as well as grow its existing markets.
Aureos managing partner Loh Chye, who is based in Malaysia, said the country’s residents were becoming increasingly concerned about having clean water as they become more affluent consumers.
He said, “By introducing a rental scheme for the water filters, NEP has given households access to an environmentally friendly alternative to bottled water for a low initial outlay.
“This innovation, as well as their strong brand name, have given them the leading position in the Malaysian market, and should help NEP build market share quickly as they grow in other regions in South-East Asia.”
NEP group president Michael Lim Chang Huat said, “With increasing pollution in the environment, we see great potential in the market of providing clean healthy water to consumers.”
Aureos was bought out by Dubai-based private equity firm Abraaj last month, creating the world’s largest private equity firm focused on SMEs in emerging markets.
The firm has gathered $1.3bn of managed assets since being established in 2001, and covers more than 50 emerging markets through its 17 regional private equity funds.
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