Oxford Capital leads $5m for Outplay Entertainment


outplayGrowth capital investor Oxford Capital has $5m funding round for free-to-play mobile games developer Outplay Entertainment.

Outplay’s backers also include Pentech Ventures and the Scottish Investment Bank, which also participated in the round.

The firm noted that free-to-play games dominate over traditional paid-for titles and the gaming market is currently worth $35bn.

Outplay said it will use the funds to invest in the people and resources it needs to deliver a full pipeline of planned global releases.

Oxford Capital investment director Martyn Holman said, “We have for some time been seeking an appropriate opportunity to invest in the segment, but in a market with such a diversity of consumer choice it has taken a company of truly differentiated capability for us to commit.

“Outplay has built an impressive portfolio of increasingly higher quality, commercially successful games. They have made significant breakthroughs in a crowded market space by building on each prior success.”

Earlier this month Oxford led a £4.75m investment in London-based software company Intent HQ.

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