The company helps sales, marketing and customer service oriented subscribers to reduce the cost and time involved in filtering the web and social media to attain client sales information to find and close deals. The company’s customers include Barclays, HSBC, Santander, Aviva, Global Radio and Sanofi-Aventis.
Artesian said it will use the investment to increase its sales and marketing operations in new and existing vertical markets. The funding will also be used to increase investment in engineering, new product development and service delivery to existing customers. The company is growing at over 200 per cent year-on-year.
Luke Hakes at Octopus said, “Artesian is helping a wide variety of companies understand that successful sales and marketing requires more than just knowledge about products and services. Octopus invests in teams we can believe in, rather than focusing on specific sectors, so, having looked carefully at the level of customised intelligence that Artesian already provides to large enterprises, and on meeting the extremely talented team at Artesian, their potential was clear to us.”
Last month Octopus sold CSL DualCom, Britain’s largest provider of dual-signalling products and services for intruder alarms, to UK Mid-market private equity firm Bowmark Capital, which bought the company in a management buy-out worth £32m.
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