The company provides perfumes, bath and body products and candles within the UK and hopes to expand into the Asia, the Middle East, Russia and the US.
Although terms of the deal were not disclosed, Neo’s strategy is to invest in companies with enterprise values of up to €100m.
Neo has previously invested in French-themed high-end bakery Paul, patisserie Laduree and jewellery brand Julie K.
Neo Capital was started by David Belhassen in 2004 alongside Eytan Hanouna and Laurence Belhassen.
David was previously a principal at the UK arm of Compass Capital Partners, and spent four years in the London M&A and private equity departments of Goldman Sachs.
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