The company’s platform allows retailers to turn their printed offers advertising flyers into digital ones personalised for potential customers.
Wishabi said it planned to use the capital to accelerate development and deployment of its new technology and continue its “rapid” growth in the US market.
Insight managing director Alex Crisses said, “Wishabi has pioneered a pivotal shift in how retail circulars are distributed and read online, and on mobile devices.
“As consumer shopping behavior evolves, Wishabi has its finger on the pulse of how digital technology can be used to help retailers and advertisers reach a digitally-savvy consumer.
“Wishabi’s market leadership continues to expand, and Insight is excited to support management vision.”
Insight closed its eighth fund on $2.57bn in May – making it the largest vehicle raised by the tech-focused investor – thanks to strong support from its existing LPs.
Insight Venture Partners Fund VIII is significantly larger than its predecessor which was closed with institutional commitments of $1.5bn in 2011.
The fund also exceeded the initially reported target of $1.75bn and the $2.4bn goal stated in regulatory filings.
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