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BulkyPix aiming for next level following AXA PE investment

29 May 2012

French buyout house AXA Private Equity has bought an equity stake in digital games publisher BulkyPix.

The company, which specialises in games for smartphones and tablets, said it would use the funding to strengthen R&D, expand its catalogue and raise its sales bar nationally and internationally.

AXA PE director Antoine Lacour said, “BulkyPix’s founders are seasoned experts recognized in their market, and they have proven their ability to grow in a fast- changing sector fuelled by the explosion in smartphones, touch tablets and social networking.

“The company quickly carved its status as one of the leading independent publishers in France and abroad. We are delighted to support the firm with its growth plans.”

BulkyPix has close to 100 games in its catalogue including MyBrute, Aby Escape, The Sandbox and Saving Private Sheep, and currently employs 40 people.

Last week it emerged AXA PE was among six potential buyers of a controlling stake in the Gefco trucking unit of PSA Peugeot Citroen, Europe’s second biggest carmaker.

The sale is one of a handful of non-strategic assets the European carmaker is looking to sell off in a move to reduce debt and focus on increasing deliveries outside of Europe, whose car market is set to contract in 2012 for a fifth consecutive year.

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