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Berkshire Partners moves closer to to $2bn Catalina exit from Hellman & Friedman

28 Feb 2014

US private equity firm Berkshire Partners could be nearing a $2bn deal to buy digital media company Catalina Marketing from buyout peer Hellman & Friedman, according to Reuters.

Earlier this year Hellman & Friedman were said to be seeking an exit for the company, hiring Bank of America Merrill Lynch to explore a sale

Catalina has EBITDA of $230m and company recorded revenues of $661m for its most recent 12-month period. It boasts the largest shopper history database in the world, providing personalised digital media through mobile, online and in-store networks.

Hellman & Friedman acquired the company for $1.7bn in 2007, the first investment from its recently closed, $8.4bn Hellman & Friedman Capital Partners VI fund.

Other bidders previously said to be interested included Silver Lake Partners and BC Partners, though they did not make final bids due to issues around the company growth prospects, the report said.

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