NEWS & VIEWS

Global private equity and venture capital news and research

Andreessen Horowitz attracted to Julep Beauty Series B

28 Feb 2013

beauty-cosmetic-lipstickVenture capital firm Andreessen Horowitz has led a $10.3m financing round for US beauty brand Julep Beauty.

Maveron, the venture firm founded by Howard Schultz and Dan Levitan, re-upped its investment in the company as part of the Series B round.

Other existing investors include Lady Gaga’s manager Troy Carter, Western Technology Investments and Version One Ventures.

The company was founded by former Starbucks executive Jane Park and has gained a reputation for speed, bringing more products to market in the past 18 months than any other beauty company.

Park has used e-commerce, big data and social media to accelerate growth of the brand, saying, “We don’t have to spend millions of dollars launching a new product – our social media girlfriends are highly engaged consumers who help us get the word out.”

Maveron board member Jason Stoffer said, “As direct TV proved to be a launching pad for enduring beauty brands decades ago, we believe new social media channels will be the catalyst for launching the next great multi-channel beauty companies.

“Julep is a pioneer in using Facebook, Pinterest and the social web to deeply engage its community of beauty lovers around color and fashion forward beauty products.”

Copyright © 2013 AltAssets

FUNDRAISING & INVESTOR RELATIONS


Legals & Terms of UsePrivacy Policy


AltAssets is registered as a trademark of Investor Networks Limited (06695690).
Registered Office: Zetland House, 5-25 Scrutton St, London EC2A 4HJ
Content is © AltAssets 2000-2014