Vestar Capital looks to leverage pet food experience with PetHonesty buyout

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Vestar Capital Partners has agreed a majority investment in pet supplements provider PetHonesty.

The company, which was founded in 2018, provides products aimed at addressing a range of common pet ailments including mobility, digestion, and allergies.

PetHonesty sells its products direct to consumers via its website as well as through partners such as Amazon and Chewy.

Vestar managing director Winston Song said, “PetHonesty is a fast-growing company that has built a passionate following of pet-loving consumers, and we’re excited to partner with Ben and the entire team as the Company builds on its success.

“Pet parents have shown they are deeply committed to purchasing premium products, and PetHonesty is well positioned as the pet humanization trend and pet ownership continues to grow.”

Vestar’s previous pet food experience includes Big Heart Pet Brands, whose products include Meow Mix, Milk-Bone and Natural Balance.

The firm reached a $1.1bn final close for its latest mid-market buyout fund last year, beating its initial target.

Other recent deals from the firm include a majority growth investment in Dr Praeger’s Sensible Foods and the purchase of a stake in asset-light facilities services provider Stratus from Arcapita.

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