New investor Commonfund also took part in the round alongside existing investors General Catalyst Partners, Mohr Davidow Ventures, Northgate Capital and Conde Nast owners Advance Publications.
Visible Measures said it would use the funding to accelerate adoption of its analytics-driven video advertising platform among brand advertisers and premium video publishers.
General Catalyst Partners managing director Larry Bohn said, “Online video ad spending is projected to approach $10bn within five years, so Visible Measures’ opportunity in video is massive.
“Visible Measures is the only video technology company that combines big data and analytics with digital video monetization and advertising, giving the company a phenomenal opportunity to transform the industry.”
Earlier this year online video network Blip secured more than $12m in venture capital financing from existing investors including Bain Capital Ventures and Canaan Partners, in a deal which also included debt from Silicon Valley Bank.
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