Smedvig, Motorola Mobility ink $8m deal in media-tracker Mediamorph

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Smedvig Capital and Motorola Mobility Ventures have invested $8m in media-tracking provider Mediamorph.

The company specialises in cloud-based cross-platform tracking, audience measurement and analytics, and provides rights and royalty management services to some of the top Hollywood studios and television networks.

Smedvig, a London-based private equity firm, has committed about £350m to more than 40 investments since it was founded in 1996, typically in small buy-outs and development capital deals.

Although not sector-focused the company has been drawn over time to investing primarily in information management, financial, consumer goods, retail and support services.

Wallace Pai, managing partner of fellow investor Motorola Mobility Ventures, said, “Cloud-based experiences continue to be a growth opportunity for the industry, as well as a key area of focus for Motorola Mobility.”

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