As a part of the deal Finam and Shape Services, the company behind IM+, will launch FinamShape, a joint venture that will release a special version of plus.im web messenger for the Russian market.
Dmitry Smirnov, Finam Private Equity Fund CEO, said, “This deal is squarely in line with our fund’s new strategy which is geared towards investing in global players in the TMT sector worldwide. We have a deep understanding of the mobile applications market, and IM+ is one of the best and most popular universal communications platforms for young people.
“It’s particularly important that IM+ is well connected with all leading social communication networks, and our mission is to solidify IM+’s positions in the universal Internet messenger sector.”
IM+ founder Igor Berezovsky added, “With the new release of Beep in-app push messenger IM+ allows people to save on SMS and MMS while simultaneously chat on Facebook, Skype, Google Talk and tweet. In the first weeks after release Beep got a half of million users and we see endless opportunities for growth. To have such a strong partner as Finam means we will be able to bring the product we love to more users.”
Finam is one of the largest investment firms in Russia. Since 2003 the group has invested in more than 20 private equity transactions, including context advertising service Begun, online dating service Mamba, and social network Badoo.
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