Phoenix Equity Partners exits Precise Media to WPP


preciseUK mid-market firm Phoenix Equity Partners has exited media monitoring and analysis services provider Precise Media Holdings to FTSE 100 constituent WPP.

Since being acquired for £42m by Phoenix in December 2006, the company has seen its revenues climb more than 70 per cent through organic growth and three add-on deals.

In the fiscal year to end-September, Precise Media posted revenues of £28.9m.

Phoenix partner Kevin Keck said, “(CEO) Peter Low and the management team at Precise have done an outstanding job in developing the product range and technology platform, cementing the position of Precise as a leader in the media monitoring market.”

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