Permira is actively looking at 888, but any interest is preliminary, people familiar with the situation told the Wall Street Journal.
The UK’s regulators are set to impose new rules on online gambling companies requiring them to obtain an operating licence, while also introducing a 15 per cent tax on profits made from bets by UK consumers.
The move has removed much of the investor uncertainty that has hampered deal activity in the sector.
888 is listed on the London Stock Exchange and currently has a market cap of around £450m.
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