Venture capital firm Hummingbird Ventures has led a $2.6m Series A round for Belgian social media management software provider Engagor to help it expand into the US market.
The company said that it is launching a new office in San Francisco, which will be led by former co-founder of Dogster Steven Reading.
Engagor plans to expand from 25 to 35 people by the end of the year, which it said should accelerate product development and customer growth.
Hummingbird Ventures partner Frank Maene said, “Engagor is the next generation social media engagement tool and we are proud to invest in the company.”
“We were impressed by the breadth and depth of the product and the range of major customers already on the platform. Engagor already has five of the top fifty brands in the world on board.
“Companies like PepsiCo, Volvo, McDonald’s and IKEA are using Engagor to engage with their customers in a structured real-time manner, sometimes with large teams of 20 people and more. Thanks to Engagor these companies can manage thousands of social conversations on a daily basis.”
Other businesses backed by Hummingbird include online shopping delivery service Shutl, which has also recently raised funds to expand into North America.
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