Falconhead exits Not Your Daughter’s Jeans to Crestview Partners


NYDJ jeansFalconhead Capital has exited figure-flattering clothing maker Not Your Daughter’s Jeans to fellow private equity firm Crestview Partners after holding the asset for just over five years.

The pair did not reveal financial details about the deal for NYDJ, which expanded to sell shirts, blouses and other items while under Falconhead’s control.

Falconhead bought a controlling stake in the business in September 2008, and has grown it to become the top-selling women’s denim brand in US department stores.

David S. Moross, Falconhead chairman and CEO, said: “We invested in NYDJ five years ago because we saw a compelling opportunity to build a leading apparel company for a clearly underserved market.

“Together with the NYDJ management team we assembled, we executed a range of growth initiatives such as expanding the company’s innovative product line, deepening relationships with retail partners and diversifying distribution channels.

“I am delighted that we have been able to realize our vision for NYDJ and that the company now enjoys a strong leadership position in the women’s apparel industry.”

The sale of NYDJ is Falconhead’s third exit in just over a year following the sales of Escort in October 2013 and Competitor Group in December 2012.

Falconhead targets consumer-focused businesses in the sport, leisure, lifestyle and media sectors, and has $400m of assets under management.

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