BIA Digital Partners serves up $13.5m growth capital for


US investment group BIA Digital Partners has led a $13.5m growth capital financing for California-based online shopping site

The financing consisted of subordinated debt and a new round of preferred equity. San Francisco-based venture capital firm Azure Capital Partners, the company’s lead equity investor, provided further participation in the financing.

In conjunction with the financing, Damien Dovi, partner at BIA, has joined the company’s board of directors as an observer.

Tracy Randall, co-founder and CEO of, said, “The investment from BIA Digital Partners allows us to continue to scale and grow our portfolio of partner sites while providing an excellent consumer experience.”

Mike Kwatinetz, general partner at Azure Capital Partners, added, “We are very pleased to welcome BIA DP as a new investor. We have already seen their ability to add strategic value as executes on its plan to become a significant player in online commerce, by creating branded stores relevant to buyers of cooking products.”

BIA Digital Partners managing approximately $280m. It targets expansion-stage companies operating in the media, telecommunications, consumer internet and technology-enabled business and consumer services segments.

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