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American Securities exits Healthy Directions in $195m deal

1 Jul 2014

healthAmerican Securities has exited its investment in Healthy Directions to Nasdaq-listed consumer products group Helen of Troy Limited for $195m after ten years of ownership.

Healthy Directions is a direct-to-consumer retailer of doctor-formulated nutritional supplements and skincare products.
The private equity firm acquired Healthy Directions in 2004.

American Securities managing director Kevin Penn said, “We have worked together to expand Healthy Directions’ doctor brands and ensure strong customer retention.”

American Securities has just hit the $1bn hard cap for its for its third distressed private equity fund, making it nearly 40 per cent larger than its previous vehicle.

The firm is focused on providing loans and making equity and non-equity investments in stressed companies, fund recapitalizations, provide debtor-in-possession loans and exit financings, and invest in securities in order to fund both in-court and out-of-court restructuring plans.

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