Goldman will be responsible for allowing potential buyers to conduct due diligence in the deal reportedly worth around £200m including debt.
London-based 3i originally bought Agent Provocateur for £60m in 2007. The lingerie retailer currently operates 91 stores in 29 countries in Asia, Europe and the Middle East.
Last year the business’ revenues rose by 37 per cent, with profits up by more than 50 per cent to £6.2m in the 12 months to March 2013.
3i declined to comment.
Earlier this month 3i sold its 22.4 per cent stake in Hong Kong jewellery maker John Hardy after private equity firm Catterton Partners bought the company.
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