The round came two years after Bain Capital invested $9.5m in the company.
Bain also participated in the latest investment round alongside former CEO of AdMeld and CRO of Yahoo Michael Barrett.
In February this year HookLogic launched the Retail Search Exchange, which it said was a key moment in its growth.
The company said it will use the funding to accelerate investments in sales and technology “to empower more brands to reach in-market shoppers and sell more products.”
Intel Capital president Arvind Sodhani said, “HookLogic enables brands to influence consumers at key decision points as they shop online, helping e-commerce retailers increase sales by further monetizing site traffic.
“We are excited to build on Intel’s relationship with HookLogic and look forward to providing the company with important connections to global brands.”
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