These include White Rain, the Adorn, The Dry Look, Mink and Toni brands. White Rain, was first introduced by Gillette in 1952. The brand was originally advertised with the tagline, “your lovely hair is the essence of romance, so keep it sunshine bright with White Rain.”
High Ridge is a portfolio company in Brynwood’s sixth fund. Dario Margve, managing partner at the firm and chairman of High Ridge Brands, said, “The acquisition of White Rain will add to our very successful High Ridge Brands business. We are proud to have created a company with over $300m of sales in a short period of time. While management continues to focus its attention on growing the company organically, we are fortunate to be adding another very attractive strategic acquisition.”
Brynwood is a lower middle market focused on corporate divestitures. In its 28-year history, Brynwood Partners has acquired 35 corporate brands from 14 different corporate sellers, including the Sun Products’ acquisition. Since January 2011, the firm has completed the acquisitions of 19 corporate brands in six separate transactions.
Brynwood Partners is currently managing over $500m of private equity capital.
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