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Battery, Intel Capital back $40m round for social media manager Sprinklr

30 Apr 2014

group-alone-lone-solo-teams-personnelSocial media experience manager Sprinklr has picked up $40m through a Series D financing round as it eyes 300 per cent year-on-year growth.

Intel Capital, Battery Ventures and ICONIQ Capital all backed the round, which coincides with Sprinklr launching its integrated paid social media platform.

The new services aims to allow brands and agencies to plan, execute and optimise Facebook and Twitter paid social activities.

Battery general partner Neeraj Agrawal said, “The introduction of an integrated, paid-media module is a big step for Sprinklr, and will be welcomed by large businesses now struggling to patch together their own social solutions.

“It’s a big problem crying out for a solution across nearly every industry.”

Intel Capital’s Carey Lai added, “Sprinklr has a bold vision for integrated experience management for the enterprise.

“The rise of social media has given consumers a platform to engage directly with brands like never before.

“This is a big idea whose time has come – a paradigm shift in the $100bn enterprise software market.”

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