Other investors included New Amsterdam Capital, Silicon Valley Bank and private investors.
Ezoic’s technology aims to enhance overall user experience and improve advertising revenue for informational websites, utilising an automated process known as “multivariate testing”, which continuously tests different layouts of the same content.
The Newcastle, UK and San Diego, US-based company’s software is currently in private BETA and has been successfully tested on more than 400 standalone websites. This funding round will allow the company to accelerate its software development and achieve its ambition to be the first to market in Q1 2014.
Mark Evans, partner at Balderton Capital, said, “Balderton backs entrepreneurs who build technologies that transform and disrupt markets. Ezoic’s automated platform lets website owners focus on what they do best – creating content – while Ezoic takes care of the technical details, growing ad revenues and improving user experience. Digital advertising spend is growing 18% year-on-year worldwide and it’s time that smaller publishers claimed their share of that market. We’ve invested in Ezoic because it’s a revolutionary business run by an exceptional team operating in a space with huge global potential.”
Based in London, Balderton manages $1.9bn in venture capital. Since 2000, Balderton has invested in over 100 companies, including Betfair, Lovefilm, MySQL, Globoforce, Scytl, Openet, Talend, The Hut Group, Kobalt, Wooga, Natural Motion,WorldStores and MBA Polymers.
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