The firm said it has partnered up with SkinnyPop founders Pam Netzky and Andy Friedman and food entrepreneur Jason Cohen to help build the brand and support its continued innovation.
TA principal William Christ will join the business’ board of directors as part of the deal.
SkinnyPop was founded in 2010 with the aim of making popcorn products with a limited number of ingredients which are non-GMO as well as peanut free, tree nut free, dairy free and gluten free.
The company has also announced the addition of Tom Ennis, founder of snack company Oberto, to its executive team.
Christ said, “Pam and Andy committed to a set of brand and company values that very much align with how we do business at TA Associates.
“Tom has a long history of preserving culture while also building outstanding brands. We all agree he is a great fit for SkinnyPop.”
Financial terms of TA’s investment in SkinnyPop were not disclosed.
Last week TA Associates and fellow private equity firm Summit Partners agreed to exit their stakes in cloud solutions company Answers Corporation in a sale to London PE firm Apax Partners.
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