Palmieri has more than 20 years of experience spanning the mobile, advertising technology, data analytics and the app markets, the firm said.
NEA general partner Patrick Kerins said, “Paul is among the most accomplished, respected and forward-thinking entrepreneurs in the digital advertising industry, and we are thrilled to welcome him to the NEA team.
“He will be a tremendous resource to our partnership and to companies in our current portfolio, bringing a wealth of insight in key areas like mobile location, ad targeting, media effectiveness, and digital profiles, as well as deep relationships with key marketers, agencies, and technology companies.
“His experience also includes building some of the industry’s best app developer programs at both Millennial Media and Verizon Wireless.”
Behbahani’s investment focus at NEA spans the medical device and biopharmaceutical sectors, and has played a key role in deals including Hyperion Therapeutics, Bridgepoint Medical and Acadia Pharmaceuticals.
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