Technology and innovation investor Battery Ventures has hired experienced marketing executive Jonathan Sills as an executive-in-residence (EIR) in its Menlo Park office.
Sills, pictured, has previously served as CMO at Shoedazzle and SVP at Proflowers. He has more than 14 years of marketing and customer acquisition expertise. He specialises in earned and paid media, customer retention, consumer insight, and analytics.
Roger Lee, Battery General Partner, said, “We’re taking an unconventional approach to our industry’s EIR concept, adding a business function expert to partner with our current portfolio to fuel growth, rather than an entrepreneur with whom we will look to start a new company.
“Our companies are stretched to do more with less these days, and efficient, data-driven customer acquisition programs can make a big difference.
“We’re honoured to have him, view him as an extension of our team, and he has already rolled up his sleeves to work with a number of our companies.”
Since its launch in 1983 Battery has raised $4bn and is currently investing a $750m fund.
The firm’s previous investments include Bazaarvoice, ExactTarget, Guidewire, and Splunk, which all IPO’d last year.
Copyright © 2013 AltAssets