Publicis exec steps down to launch IP-focused private equity firm


Chris Kuenne, the founder digital marketing agency Rosetta, which sold it to Publicis Groupe in 2011 for $575m, is to retire from the company to launch his own private equity firm Rosemark Group.

The firm will specialise in companies that are IP-centered and tech-enabled and could scale through building out their sales and marketing capability. Kuenne said, “We’ve found that companies that have cracked the code on a material economic problem through IP, and are using technology to leverage that impact, have the greatest potential to achieve explosive growth.”

He said he will also focus on his teaching of high-tech entrepreneurship at Princeton University.

Rosemark will focus in the financial services, healthcare and business services verticals, with general partners including Seamus McMahon, co-founder of data analytics company Novantas; Paul Gilbert, founder and CEO of clinical trials company MedAvante; and Ken Traub, founder of voice-recognition technology company Voxware.

Kuenne said he plans to bring both financial support and operational experience to the firms in which Rosemark will invest. “It’s a huge differentiator in the marketplace,” he said. “Each of our general partners has founded and run successful businesses, and will bring that insight and capability to each of our portfolio companies.”

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