Datalogix said the new funding capped a record 12 months in which it had tripled its digital business, following a 2012 which saw it grow revenues by 50 per cent and add more than 100 employees.
The company said it planned to use the capital to grow and accelerate adoption of its technology across display, mobile, social and search channels.
IVP general partner Sandy Miller said, “Datalogix is playing a critical role in helping ad dollars move online effectively at scale.
“They have a fantastic team, great technology, wonderful data and enviable relationships with many of the industry’s most important brands and publishers.
“Seldom have we seen a company at their stage be this well-positioned to capture a market opportunity of this magnitude.”
Miller will join the Datalogix board of directors alongside new independent director Paul Ostling, the former global COO of Ernst & Young.
IVP claims to be one of the top performing firms in the industry, with a 32-year IRR of 43.2 per cent.
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