Vendis Capital backs hair accessories company Alexandre de Paris


Consumer-focused private equity firm Vendis Capital has invested in the Bailly Group, a French manufacturer of luxury hair accessories under the Alexandre de Paris brand.

The company’s products are distributed throughout the world in more than 20 countries and over 100 stores. Alexandre de Paris has its own stores in Paris, London and Hong Kong, with distribution across Europe, Japan, China, Taiwan, Russia and South America.

The investment will be used to accelerate the company’s development in emerging countries, according to Sébastien Bailly, founder and CEO of the Bailly Group. He said, “It is a fundamental step that has been taken today for the Bailly Group. Not only are we becoming the full owner of our brand, but we are entering into a partnership with Vendis, a professional investor that has already proven its added value. I therefore enthusiastically welcome them in order to accelerate our growth by further deploying our store model.”

This investment is Vendis Capital’s sixth investment and its first investment in France, where its management company opened a representative office in 2012.

Jean Cailliau, Paris-based Partner of Vendis Capital Management, said,“For us, the Bailly Group and Alexandre de Paris are shining examples of quality and creativity Made in France, which will continue to demonstrate rapid growth in a new sector of luxury products.”

Launched in 2009, Vendis concentrates on growth capital and buyout investments with a focus on consumer brands in Europe. Current investments include Belgium retail chain Zeb, Netherland and Germany based opticians eyes+more, essential oils brand Pranarôm, pet food company Yarrah and equestrian fashion brand Hypo.

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