VC firm Beringea backs InSkin Media with £2m investment


Venture capital firm Beringea has led a £2m investment round into advertising technology and digital media specialist InSkin Media.

The company said it will use the growth capital investment to expand its UK operations, develop additional technology formats including mobile and build on international opportunities, having recently launched its Hamburg office.

InSkin Media has developed online advertising formats for publishers and content distributors including IPC Media, The Telegraph, VideoJug, The Independent, Future Publishing and Channel 4, while providing brand campaigns for companies such as American Express, Disney, Marks and Spencer, Samsung and Ford.

InSkin Media launched its commercial activities in 2009 and today has 36 staff, with offices in London, Hamburg and Stockholm.

Hugo Drayton, CEO, InSkin Media, said: “We are excited to be collaborating with Beringea, whose successful history and knowledge of digital media will complement ISM’s strengths. Trevor is the ideal partner for ISM; we look forward to working together to build a successful international business.”

Trevor Hope, CIO, Beringea, added, “We have a strong track record of investment in the media sector, and are keen to back small, private, UK-based media companies such as InSkin Media. ISM has a clear market offering, a strong management team and real growth aspirations.”

Beringea manages a number of funds, including the ProVen VCTs, the funds raised under the government’s venture capital trust scheme for supporting UK SMEs.

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