Venture capital-backed advertising optimisation business Cognitive Match has been bought by digital ad tech company Magnetic.
Investors in Cognitive included Dawn Capital and Meridian Venture Partners.
Magnetic said it planned to combine its own search data with Cognitive’s real time ad personalisation software.
James Green, Magnetic CEO, said, “Magnetic is one of the largest aggregators of intent data, and the addition of Cognitive Match means marketers can now build an ad in real time by assembling thousands of individual elements based on product feeds, keywords, audience intent, or just the weather or location.
“This acquisition combines creative optimization with our programmatic platform so that marketers can personalize ads at scale.”
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