Global private equity and venture capital news and research

VC-backed Cognitive Match bought by digital ad business Magnetic

2 Jun 2014

Magnetic_Acquires_CognitiveVenture capital-backed advertising optimisation business Cognitive Match has been bought by digital ad tech company Magnetic.

Investors in Cognitive included Dawn Capital and Meridian Venture Partners.

Magnetic said it planned to combine its own search data with Cognitive’s real time ad personalisation software.

James Green, Magnetic CEO, said,  “Magnetic is one of the largest aggregators of intent data, and the addition of Cognitive Match means marketers can now build an ad in real time by assembling thousands of individual elements based on product feeds, keywords, audience intent, or just the weather or location.

“This acquisition combines creative optimization with our programmatic platform so that marketers can personalize ads at scale.”

Copyright © 2014 AltAssets

Legals & Terms of UsePrivacy Policy

AltAssets is registered as a trademark of Investor Networks Limited (06695690).
Registered Office: WeWork 4001, 1 Fore Street, London, EC2Y 5EJ
Content is © AltAssets 2000-2016