US email marketing startup LiveIntent has raised $20m in a Series C round led by venture capital firm Bullpen Capital, alongside fellow investors Alpha Capital, Valor Capital and Brazil-based VR, MediaPost has reported.
The investment will go towards a larger office in Manhattan to accommodate the hire of sales staff and engineers.
The firm previously secured investment from US VC firm Shasta Ventures, Lerer Capital, First Round Capital, Grape Arbor VC and Battery Ventures.
Bullpen is an early stage-focused investment firm, and was reported to be seeking $35m for its Bullpen Capital II fund, back in 2012
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