TZP Group acquires majority stake in maternity apparel brand Kindred Bravely


TZP Group has tapped its Small Cap Partners II fund to buy a majority stake in maternity and nursing apparel company Kindred Bravely.

Launched in 2015, Kindred Bravely is a digital-native direct-to-consumer brand for basic apparel for pregnant and nursing mothers.

Its products include bras, loungewear, underwear, sleepwear and more. Its aim is to offer comfort and functionality.

The company was founded by Deeanne Akerson and Garret Akerson, who will continue as co-CEOs and maintain a significant stake in the business.

TZP partner Dan Gaspar said, at “Kindred Bravely is an incredible brand with a loyal and growing customer base. We are excited to partner with the Akersons and the Kindred Bravely team as the Company continues its rapid growth trajectory.”

The TZP Small Cap Partners II is a fund targeting $250m and has registered nearly $100m by February 2020, according to a SEC filing.

Last year, TZP Group acquired Awareness Technologies, a provider of business security, monitoring, productivity and analytics software.

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