TSG picks up minority stake in Dutch Bros Coffee


TSG Consumer Partners has invested in US’ largest privately held drive-thru coffee company Dutch Bros Coffee.

The Oregon-headquartered company has more than 300 locations and 9,000 employees across seven states. Through this new investment, Dutch Bros has planned to increase its presence to 800 shops in five years.

TSG managing director Blythe Jack, said “Dutch Bros. has an exceptional history of fostering deep connections with its customers, which has proven instrumental to its rapid growth and success as the country’s largest, privately held drive-thru coffee company.

“We are thrilled to partner with the management team, and look forward to maintaining the company’s strong heritage and truly unique culture while executing on key growth drivers, and ‘spreading the Dutch Luv’ as Dutch Bros. enters its next stage of expansion.”

In April this year the buyout house promoted Erik Johnson to principal after seven years.

TSG was founded in 1987 and typically invests in the food, beverage, restaurant, beauty, personal care, household, apparel & accessories, and e-commerce sectors. The firm currently has $5bn of assets under management.

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