Existing Brainbees investors IDG Ventures India and SAIF Partners also took part in the round, which will see Vertex managing director and CIO Joo Hock Chua join the company’s board.
Brainbees launched in late 2010 and offers more than 70,000 products for babies and children such as diapers and toiletries, prams and clothing.
Joo Hock Chua said, “We have been highly impressed with FirstCry’s dominance in the online baby and kids market and look forward to leveraging our experience and expertise in hybrid online-offline business models from our investments and direct presence in other growing markets in Asia to help grow the company aggressively.
“This is a strong and cohesive team that has demonstrated an exceptional track record and we are delighted to partner with them as well as with IDG and SAIF.”
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