Sweden’s Lookback secures $2.2m seed funding round


Lookback, A Sweden-based platform for analysing user experiences via video testimonials, has sealed a $2.2m seed funding round to expand its business.

The round is led by European investor Lakestar, with additional participation from Index Ventures and angel investments from and Ilya Sukhar, co-founder of Parse.

The strategic investment will be used to scale both the platform and team, and also expand its services to new arenas, it said

Lookback was co-founded by former lead developers from Spotify, Joachim Bengtsson and Jonatan Littke, when the team realized there was no good way to effectively record onscreen activity on an iOS device.

Since its private beta launch in late 2013, Lookback is now being used by companies, including Spotify, Yammer, Venmo and King.com.

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