Superior Street adds Riverbend Nursery to portfolio

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riverbendPrivate equity firm Superior Street Partners has bought plants, herbs, and ground cover maker Riverbend Nursery.

The Riner, Virginia-based company sells most of its products to the independent garden centre and landscape contractor markets.

Riverbend also produces and markets a green roof product in the Mid-Atlantic region, under the LiveRoof brand.

Superior Street partner Jon Herbst said, “We view the investment as an opportunity to partner with (founder and CEO) Jim Snyder and a successfully built operation, which includes a solid level of next generation management.

“Our plan is to carefully further expand the plant segment and green roof business, which is still a relatively young market domestically as part of a solution for storm water runoff, and presents a significant growth opportunity.”

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