SoftBank backs jewellery firm in $15m Series C round


string-of-pearls-2-738111-mSoftBank Capital has led a Series C financing round for internet jewellery sales platform Chloe + Isabel.

General Catalyst Partners, First Round Capital and Floodgate Fund also participated in the $15m round.

The company said the funds will go towards increasing the number of users on its social commerce platform, which aims to equip its sellers with a customisable e-commerce “storefront”.

C+I gives its 4,500 plus sellers tools to create and control their own online boutiques, including providing sales and merchandising training.

SoftBank Capital partner Scarlett O’Sullivan said, “Chloe + Isabel’s innovative scalable tools and training offer a true social-selling experience and provide an entrepreneurial opportunity for today’s woman.

“We were drawn to the merchandisers’ stories and the way in which Chloe + Isabel’s disruptive selling platform, customized marketplaces and high-quality products are impacting merchandisers’ lives and allowing them to attain whichever goals they set for themselves.”

Other previous investors include early-stage consumer internet focused Version One Ventures which still lists the firm in its portfolio, and Brooklyn Bridge Ventures which has since exited its investment.

SoftBank led a $50m funding round for multi-channel app platform Kony Solutions earlier this month.

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