SJF Ventures helps Yieldbot raise $18m


OLYMPUS DIGITAL CAMERAVenture capital firm SJF Ventures has led an $18m Series B round for New York-based startup Yieldbot, which provides real-time consumer intent to digital marketers.

Existing backers RRE Ventures, New Atlantic Ventures and Common Angels also participated in the round alongside City National Bank.

The company said it will use the funds to bolster its US sales team and hire more staff.

SJF managing director Alan Kelley said, “Using first-party data intelligently in real-time to drive customer engagement and acquisition is increasingly essential.

“Yieldbot is uniquely positioned to capture this spend, and we’re eager to support the company’s growth.”
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