Existing backers RRE Ventures, New Atlantic Ventures and Common Angels also participated in the round alongside City National Bank.
The company said it will use the funds to bolster its US sales team and hire more staff.
SJF managing director Alan Kelley said, “Using first-party data intelligently in real-time to drive customer engagement and acquisition is increasingly essential.
“Yieldbot is uniquely positioned to capture this spend, and we’re eager to support the company’s growth.”
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