The latest investment brings the total raised by Hearsay to $51m, and will be used to accelerate product development, “customer success” and go-to-market efforts according to a statement from the company.
Sequoia partner and Hearsay board member Bryan Schreier said, “More and more Fortune 500 companies are realizing the power of social sales to help reps deliver highly personalized service, improve rep productivity, and deepen customer relationships.
”We were eager to double down on our investment in Hearsay Social because it is uniquely positioned in the market to meet the sales, marketing, and compliance needs of the world’s largest firms.”
Lattice’s big data platform, salesPRISM, provides cloud-based applications for sales and marketing.
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