Sequoia leads $24m investment in marketing technology developer Percolate


Content marketing platform Percolate has closed a $24m financing led by global growth investor Sequoia Capital, alongside existing investors backers GGV Capital, First Round Capital and Lerer Ventures, alongside advertising and PR group WPP.

As part of the deal, Sequoia Partner Mike Dixon will join Percolate’s board of directors.

This funding, on the heels of a strategic partnership with WPP, further secures Percolate’s leadership position as the system of record for marketing departments worldwide.

The growth of mobile and the soaring influence of social are fundamentally changing marketing. Companies now need to plan, create, and manage quality content at scale to attract and retain customers. Percolate and said will use the funding to aggressively expand globally and further develop its platform.

“Content marketing is now the most effective way for brands to connect with their customers, and Percolate brings order to the chaos of doing so at scale,” said Dixon. “Noah and James are marketing visionaries and we’re thrilled to help them share their best-in-class product suite with the world.”

Percolate is headquartered in New York City, with offices in London and San Francisco.

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